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Training:

UKCISA Conference:

Training courses

An introduction to international recruitment and marketing

The course will consider the main strategic questions involved in international student recruitment. It will include how to put together a marketing plan; the effectiveness of various recruitment tactics and practical advice on how to get the most out of them. This course is highly participative.

Course objectives

Participants will be able to:

  • gather and interpret relevant information to inform the planning process
  • set objectives which are specific, measurable, achievable, realistic and time-limited (‘SMART’)
  • use marketing techniques that help determine appropriate strategies for recruitment success
  • have effective methods of monitoring and evaluating your marketing and recruitment
  • identify a range of practical measures by which marketing objectives can be achieved

Dates, venues and course codes:

  • The 2008-09 UKCISA Training Programme will be available by the end of August

Course details

This course is suitable for:
staff who are new to the international student marketing arena, and who require a basic understanding of the issues involved

This course is a component of the Certificate for International Education Professionals.

Fees:
£145 members, £95 students’ unions, £290 non-members

Booking options:

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