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An introduction to international recruitment and marketing

The course will consider the main strategic questions involved in international student recruitment. It will include how to put together a marketing plan; the effectiveness of various recruitment tactics and practical advice on how to get the most out of them. This course is highly participative.

Course objectives

By the end of the course, participants have:

  • the ability to gather and interpret relevant information to inform the planning process
  • the ability to set objectives which are specific, measurable, achievable, realistic and time-limited (‘SMART’)
  • the ability to use marketing techniques that help determine appropriate strategies for recruitment success
  • effective methods of monitoring and evaluating your marketing and recruitment
  • the ability to identify a range of practical measures by which marketing objectives can be achieved

Dates, venues and course codes:

  • 9 April 2010, London (P470)
  • 30 April 2010, Birmingham (P474)

Course details

This course is suitable for:
staff who are new to the international student marketing arena, and who require a basic understanding of the issues involved

This course is a component of the Certificate for International Education Professionals.

Fees:
£155 members, £100 students’ unions, £310 non-members

Booking options:

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