An introduction to international recruitment and marketing

This course will enable anyone working in educational institutions to understand the basic principles of international marketing and gain an overview of the processes involved in the recruitment of international students.

By the end of this course, participants will be able to:

• identify how all staff in an institution can input into the recruitment process and assess how their own specific role fits in
• gather and interpret relevant information necessary for the planning process
• set objectives which are specific, measurable, achievable, realistic and time-limited (‘SMART’)
• consider the range of marketing techniques which can be used to carry out a successful marketing and recruitment campaign
• evaluate and monitor the success of the institution’s marketing and recruitment strategies

This course is suitable for:

anyone working in the international student arena, including international student advisers or those new to international marketing and the recruitment of international students, who wants a basic understanding of the issues involved.